We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) recently looked to Binary Pulse to help develop an integrated, multi-channel campaign promoting its customer engagement-boosting solutions. The persona-centric approach required putting a face to several key buyers of enterprise solutions. And that's exactly what we did.

Working closely with Kofax subject matter experts, we breathed life into key buyer profiles, tailoring content to three distinct personalities. Language was hand-crafted to speak in each audience’s native tongue.

Anchored by a Binary Pulse-penned, 27-page eBook, the content campaign featured display ad, email and social components to attract prospects.

The campaign was highlighted by a series of three Web videos. We scripted, cast, shot and animated these videos to add more than a little character to this successful campaign. Check them out:

“Exactly What Do You Know?”

“Can You Travel at the Speed of Now?”

“Are You Ready to Move?”

Filming in the Golden State: Why California is a Smart Choice for Corporate Video Production

When you think of California and video production, your mind might jump to Hollywood blockbusters, red carpet premieres, and A-list celebrities. While the state is undoubtedly the epicenter of the global film industry, its value extends far beyond the silver screen.

From Conference Room to Living Room: Why B2B Tech Should Consider Connected TV

Connected TV (CTV) advertising is no longer just for big consumer brands. It’s a powerful tool for B2B tech companies to reach their ideal audience where they’re already engaged: at home, on the big screen.

Beyond the Best Buy Aisle: Why Professional Cameras Matter for Corporate Video Production company

The democratization of video technology means that high-quality cameras are more accessible than ever before. But while a modern DSLR is a powerful and capable tool, it’s not designed for the specific and rigorous demands of professional video.