When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, we traveled both paths. In this two-minute overview, Binary Pulse created a hybrid fusion of illustrated talking points and visuals over captured locations and surfaces. The result is a quick-paced, engaging overview that demonstrates you can have the best of both worlds.
According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.
In this video blog, learn about the benefits of 4K and how beginning to shoot in 4K has advantages now and in the near, inevitable future.