Atalasoft, a division of Lexmark, wanted to tell its company story. A few discussions with Binary Pulse revealed an organization renowned for its unswerving, singular focus on document imaging technology. This two-minute animated overview video shows how obsession can actually be a good thing.
In the dazzling world of commercial production, the glitz and glamor of the final product often eclipse the critical groundwork laid during pre-production. Yet, it’s this often-overlooked phase that sets the stage for a commercial’s […]
Is your content working as hard as it can? Measure it against the “U.R.B.” standard.
When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”
