The commercial has been a staple of advertising budgets since the dawn of the TV Age. The rise of the Digital Age has only expanded the opportunities for video to inform and persuade. But the essential goal of video advertising remains the same: to tell the most compelling story in the shortest amount of time possible.
From the dream vacation to life insurance; from a new phone to new toothpaste – purchases are a balance of reasoned decision making and emotional impulse. Video has the unique capability to engage both sides and satisfy our instinctive affinity for a great story.
Although the 30-second spot is a mainstay of broadcast advertising, the integration of digital has given rise to additional durations and approaches: lifestyle films, mini-documentaries, product comparisons, testimonials, infomercials, episodic spots, embedded banner ad video, social media, user-generated content and YouTube pre-roll among them.
Beyond broadcast, commercials can effectively live forever on sites like YouTube. Think of virtually any memorable commercial you’ve seen in the past 10-15 years. There’s a good chance you can find it online. No other form of advertising offers the same type of productive shelf life.
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device. Of that number, 78.4% will use their mobile phones to watch that content.** More than any other medium, video affords a mobile-friendly way to deliver relevant information at the point of impulse.
Whether you’re looking for help creating a local or national TV spot, or for use on one or more online outlets, Binary Pulse Studios will work with you every step of the way. We have extensive script-to-screen experience and the skill, crew and equipment for live capture, animation or a mix of both — resulting in a commercial that’s the right fit for both your goals and budget.
