Stay Ahead of the Competition with Multimedia

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.

“More than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month.” – comScore Video Metrix, June 2009

Multimedia is no longer just a “nice-to-have.” Increasingly, it’s expected by prospects and customers. As a communications medium, a brand builder and a viral social media tool, time and time again multimedia proves its mettle in the technology marketer’s arsenal. If you’re not integrating multimedia into your online presence, you may get left behind. Or, worse yet, devoured.

Filming in the Golden State: Why California is a Smart Choice for Corporate Video Production

When you think of California and video production, your mind might jump to Hollywood blockbusters, red carpet premieres, and A-list celebrities. While the state is undoubtedly the epicenter of the global film industry, its value extends far beyond the silver screen.

From Conference Room to Living Room: Why B2B Tech Should Consider Connected TV

Connected TV (CTV) advertising is no longer just for big consumer brands. It’s a powerful tool for B2B tech companies to reach their ideal audience where they’re already engaged: at home, on the big screen.

Beyond the Best Buy Aisle: Why Professional Cameras Matter for Corporate Video Production company

The democratization of video technology means that high-quality cameras are more accessible than ever before. But while a modern DSLR is a powerful and capable tool, it’s not designed for the specific and rigorous demands of professional video.