Video Blog: 4K’s Time Has Come

4K is no longer merely a speculative topic among technophiles residing on the cutting edge. Nor is it the exclusive domain of Hollywood film makers fixated on bigger and better. 4K is about to make its way into living rooms and office cubicles everywhere. As content marketers, the time is now to prepare for 4K's final push from blue-sky technology to mainstream reality.

In this video blog, Douglas Miller, Director of Photography and Editorial for Binary Pulse Studios, talks about the benefits of 4K and how beginning to shoot in 4K has advantages now and in the near, inevitable future.


Why Pre-Production is the Unsung Hero of Commercial Success

In the dazzling world of commercial production, the glitz and glamor of the final product often eclipse the critical groundwork laid during pre-production. Yet, it’s this often-overlooked phase that sets the stage for a commercial’s […]

Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.


EZ-AR Overview Video

When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”


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