Blog

Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”

Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.

2013 was another great year for gadgets as technology continues to shape and enhance our lives. Here’s a little forward-looking retrospective on what the rest of the century might hold in store.

How excited can one really get over residential irrigation? Sure, it’s not glamorous, but that’s the beauty of solid, sensible technology – it never ceases to surprise.

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

If you’re in the throes of a website (re)design, and user login factors into the mix, here’s some research that is definitely worth considering.

Here are 10 ways technology companies can market content now.

Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of storytelling.

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)