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These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

If you’re in the throes of a website (re)design, and user login factors into the mix, here’s some research that is definitely worth considering.

Here are 10 ways technology companies can market content now.

Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of storytelling.

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)

A classic video that shows how, in 1994, Katie Couric and Bryant Gumbel seemed totally dumbfounded by what the Internet was/is. A great chronicle of just how far and fast we’ve come in 17 short years.

Binary Pulse completed its corporate relocation last week after a full decade at its previous Costa Mesa address. Moving offices or homes is always a natural catalyst for reflection. And this move was no different.

Reading the recent news about Barnes & Noble’s financial woes and the suspected complicity of e-book sales in the company’s decline, my belief that the days of the printed book becoming a piece of nostalgia are fast approaching intensified. Regardless of what happens with e-book sales in the future, I think there’s something more interesting at work: the increased dissociation of content from physical form.

With holidays quickly approaching and a planned visit from my parents, I realized that I didn’t have a bed for our new guest room but really didn’t think about it much until I saw an ad in the Wall Street Journal for an inflatable bed from Frontgate. Kudos to Frontgate for effectively using video to help their website visitors buy from them.