When you think of California and video production, your mind might jump to Hollywood blockbusters, red carpet premieres, and A-list celebrities. While the state is undoubtedly the epicenter of the global film industry, its value extends far beyond the silver screen.

Connected TV (CTV) advertising is no longer just for big consumer brands. It’s a powerful tool for B2B tech companies to reach their ideal audience where they’re already engaged: at home, on the big screen.

The democratization of video technology means that high-quality cameras are more accessible than ever before. But while a modern DSLR is a powerful and capable tool, it’s not designed for the specific and rigorous demands of professional video.