Sega “Two Point Campus” Let’s Play
Sega Europe, a division of Sega Corporation, is responsible for the localization and distribution of its five European studios’ content to a global audience. Aiming to promote Two Point Campus, the newest addition to Two Point Studios’ ongoing franchise of simulation games, Sega Europe reached out to Binary Pulse Studios to create a Let’s Play detailing the game’s features ahead of release.
Binary Pulse Studios filmed USC Games professor Tracy Fullerton as she played through the game and provided live commentary on her experience. Stylistically modeled after the popular Let’s Play genre on YouTube, the fully-edited video highlights notable gameplay elements, comical animations, and the commentator’s real reactions to her gaming experience. The video was shared across Sega’s social media to generate excitement for the game’s release.