SANDAG Regional Plan Vision Video


The San Diego Association of Governments (SANDAG) is a regional agency tasked with implementing innovative ideas and solutions across the broader San Diego area. When it came time to introduce the 2021 Regional Plan for its San Diego Forward initiative, SANDAG partnered with Binary Pulse to help illuminate a bold new vision for connected transportation.

Teaming with SANDAG's public affairs partner Southwest Strategies, Binary Pulse helped create two videos to support the public rollout of the vision. Through live capture interviews with San Diego residents and area b-roll as well as engaging 3D visualizations of proposed improvements, we helped SANDAG demonstrate how human-centered design could make transportation across the San Diego region faster, fairer and cleaner for decades to come.