NextGen Healthcare Rebrand Reveal - Binary Pulse Studios

Binary Pulse Studios has enjoyed a long and rewarding partnership with NextGen Healthcare. When it came time to reveal their global rebrand, NextGen turned to us again to share their bold new vision.

Working with executive and marketing leadership, we crafted an elevated approach that showcased the new brand's strategic rationale and fresh visuals. Mission number one was to identify a location worthy of the reveal. A minimalist loft perched high above the LA skyline provided a striking backdrop to signify the company's foresight and ambition. NextGen's CEO gave voice to the company's refreshed vision and anchored a memorable introduction to the company's future face.