Microchip Brand Video

Microchip Technology Incorporated is a leading provider of smart, connected and secure embedded control and processing solutions. The company's solutions serve more than 123,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets.

Despite being a successful industry leader since 1989, Microchip is often faced with being in the shadow of bigger, more well-known competitors. When it came time to help reinforce their stature in the semiconductor and electronics marketplace, Microchip turned to Binary Pulse Studios.

Through an intensive brand messaging exercise conducted with executives and customers alike, we tapped into the whatever-it-takes spirit that has distinguished Microchip for decades. We then concepted an approach that allowed that message to be told by the very people charged with delivering upon it day-in, day-out—Microchip employees. We put people front and center—before a 20-foot LED wall that bathed them in application imagery relevant to where their technology functioned.

This creative collaboration was a demonstration of Microchip's belief that, together, we can accomplish anything.